Jo Cook - Cheshire Hypnotherapist

Bright Butterfly Hypnotherapy & Coaching - Jo Cook DipHyp (CECC), MIBWRT

Bright Butterfly Hypnotherapy & Coaching - Jo Cook  DipHyp (CECC), MIBWRT

Bare Health
34 High Street
CW12 1BD

Wellesley House
Wellesley Street

07957 575377

Save profile

About me

Jo Cook Dip Hyp (CECC), BWRT (Adv.); CNHC registered

Hello and thank you for visiting my profile.  I am a Clinical Hypnotherapist Practitioner, Advanced BWRT® Practitioner and Life Coach based in Stoke on Trent, Staffordshire and Congleton, East Cheshire

Is there something in your life that is not as you want it to be? Are you wanting to make changes in your life? - Break habits, overcome life events, deal with overwhelming emotions. If you feel that you just cannot do something you would really like to do and feel you need help, then you are in the right place to make those transformations in your life!

I practice Clinical Hypnotherapy and Regression, Brain Working Recursive Therapy® (BWRT),  Emotional Freedom Technique (EFT), Coaching and NLP.

These tools added to an approach of support, understanding, knowledge and empathy, help me to eliminate your outdated thoughts feelings and behaviours.  I believe it is important to address your issues at the root cause to enable lasting change.

Many come to me affected by the following and experience symptoms and limitations in an assortment of ways.

  • Stress
  • Anxiety
  • Depression
  • Trauma
  • Panic Attacks
  • Habits
  • Nail biting
  • Smoking cessation
  • Addictions
  • Blushing
  • Weight loss
  • Food addictions
  • Emotional eating
  • Sexual problems
  • Public speaking
  • Fear of flying
  • Fears and phobias
  • Anxiety
  • Fear of Failure
  • Pain management
  • Irritable bowel syndrome

I offer a Free telephone consultation to discuss your challenges, symptoms and clarify your goals.  I will answer any questions and explain the therapies and how they may benefit you in making changes in your life.
Consultations can easily be booked by following this calendar link  

You can work with me in the following ways-

  • A Focused 2-hour session
  • Sparkle Formula for Weight loss and Vitality - 5 sessions. If eligible can include the Virtual Gastric band. Information and recordings provided
  • Shine formula for Anxiety and Self-Belief - 4 sessions
  • Chrysalis Coaching programme for Life, Performance and Weight loss using BWRT and a profiling tool - 10 hours of Coaching (Profiling included)

Find out more on my website and email to book a consultation to find out how I can help you.

My toolkit

  • BWRT® is unlike any other therapy you might have heard of or read about, using the latest discoveries in neuroscience coupled with your own unique brain processes to help you get the results you want, through therapy and Coaching. Personal problems, fears, anxieties, even severe difficulties that have lasted for years can melt away almost as if by magic, and often in just a single session when working with BWRT™. The therapy can even be carried out via the internet, so a lack of conidence, feelings of awkwardness or tight schedules need not be an obstacle to improving your life. BWRT coaching is an amazing way to blitz limiting beliefs, it is used for weight loss.
  • Solution focused Hypnotherapy – enabling you to move forward and develop solutions in your subconscious Eriksonian Hypnotherapy – through trance allowing access to the resources of your the subconscious mind explore the nature of the problem and help you to discover the solution that is buried within
  • Cognitive Behavioural Hypnotherapy – helping you to change your thoughts and feelings, making lasting changes to your emotional stats and releasing feelings of depression, anxiety and anger.
  • Analysis and Regression
  • Emotional Freedom Technique (EFT)
  • Coaching
  • Neuro Linguistic Programming (NLP)
  • Generalised Anxiety techniques


I have recently completed the sparkle package and can honestly say that this is the best I have ever felt. The package that jo has created isn't a diet or fad, it's a system that gives you the tools to succeed in achieving your weight loss goals. Along with losing weight, I feel that I have found an inner peace within myself as I have truly been able to free myself from being controlled by food.

Jo is an exceptional hypnotist, support and guide who, I feel lucky to have had the pleasure of working with. Thank you, Jo, for having such a positive impact on my life. I know with the tools and guidance you have given me, that I will smash my weight loss goal! J

If there was a diet or weight loss programme I can guarantee that I'd tried it at some point during the past 30 years, mostly with only short lived success, minimal weight loss and out of pocket! However, during my consultations with Joanna, I immediately felt comfortable with her, sharing my feelings and experiences of emotional eating in a safe, very comfortable environment, discussing my constant battle with food and unhappiness with myself.

Through hypnotherapy sessions with Joanna I have lost weight and inches. But more than the weight loss, Joanna has helped me with my confidence, the belief that I can achieve my goals; that healthy eating is now part of my life - no measuring, no calorie counting, no denying certain foods, there is no battle, no constant thinking or worrying of what I can or cannot have to eat.

I sincerely enjoy the food choices I make and life has become so much more positive. My general health has also improved which has helped me at work and also to realise my dream of learning to horse ride - an activity I would never even have thought I could achieve. Hypnotherapy with Joanna has contributed more than I would have ever imagined, changing my attitude towards food and motivating me to become the person I wish to be.

Thank you, I am sleeping so much better, 8 hours a night and so much calmer all round

Can’t recommend this lady enough, Brilliant

This lady is fabulous! I have suffered with mental health issues for over 10 years and after seeing Jo, I finally feel like my life is back on track and the future looks bright xx

Others are commenting how much more confident I seem to be and have complimented me on how I am doing.

Whatever your needs I look forward to finding out how I can help you.  Call or email for a telephone consultation.  Check out my website for more information.

Training, qualifications & experience

I am a fully qualified Clinical Hypnotherapist and Coach and continue to develop my professional knowledge and expertise.

  • BWRT® Level 1 Practitioner
  • BWRT® Coach
  • Diploma in Clinical Hypnotherapy
  • Hypnosis for Children
  • Certificate in Coaching
  • Certificate in NLP Life Coaching
  • Post graduate degree in Learning and Development
  • Certificate in Mindfulness
  • Essex Institute Analysis and Regression Therapy
  • Essex Institute Generalised Anxiety Disorder
  • Weight Management programme
  • Pain Management Programme
  • Transactional analysis TA101
  • Introduction to Havening
  • Certificate in EMDR
  • Emotional Freedom Technique (EFT) Practitioner AAMET
  • Certificate in Evidence based pain reduction
  • Hypnotherapy for the Menopause

Member organisations


Accredited register membership

Complementary and Natural Healthcare Council

Areas of hypnotherapy I deal with

* If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies or treatments.

Other areas of hypnotherapy I deal with

NLP Life Coach

Performance/Business Coach; I specialise in working with people new to management who are experiencing the steep learning curve and the challenges of managing a team. 

Photos & videos

  • Bright Butterfly Hypnotherapy & Coaching - Jo Cook  DipHyp (CECC), MIBWRT image 1


Free 30 minute telephone conversation
£80 per session (package rates apply)

Further information

I am registered with the

  • National Council of Hypnotherapy (NCH)
  • Association for Professional Hypnosis and Psychotherapy. (APHP)
  • The Complementary and Natural Health care Council (CNHC)
  • The Association for Coaching
  • I am a licensed Practitioner of the Hypno-Band

I am committed to the code of ethics for these organisations and attend regular supervision.
Contact me to let me know what change you are seeking in your life, I will be delighted to work with you. I offer a free telephone consultation for you to find out more about Hypnotherapy and to discuss how I can help you.

Obtain your FREE downloads

You can book a consultation directly here -